Cynthia North is a seasoned marketing professional with consumer and HCP experience. She worked in global and US positions in various therapeutic areas such as neurology, hematology, cardiovascular, oncology, allergy, vaccines, OTC, and managed markets. She has significant experience in patient advocacy development and digital strategies, e.g., website development, SEM, SEO, eCRM, and social media. She is a passionate individual who is an acknowledged “change agent” who keeps a constant eye on how the changing environment impacts brands and how/where to influence customers.

She has been a member of the National Haemophilia foundation business council and the Women’s international Leadership advisory board.

She has a Bachelor of Arts degree from Rutgers University and a Masters in Health Policy and Management from Seaton Hall.