In Season 3 Episode 7 of Ad Infinitum, Stew Redwine is joined by Antonio Coronado—aka Agent 004, aka Antoniolytics™—and together, they delve a critical point in the history of Audiolytics™ - the proprietary ad grading and devopment framework developed and used by OXFORd - the early days of human grading, and what happens when AI takes the wheel.
As the ad industry hits an inflection point—with AI tools being mandated at major platforms like Spotify—Antonio and Stew unpack what machines can do well, what they still miss, and where the soul of a great message resides. They discuss the importance of Audiolytics™ Key Components like Setup, Positioning, Substantiation, and that elusive “unifying principle” behind emotional resonance.
And, of course, Antoniolytics™ goes head-to-head with Audiolytics™, evaluating top ads from T-Mobile, BetterHelp, Toyota, and Mint Mobile to pit man against machine and find out if their grades are wildly different and who is the harsher critic, the one with or without a beating heart?
This episode is a time capsule, a tribute, and a turning point in the evolution of creative optimization, marking the end of the hand-graded era and the beginning of something new.
Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.