In this breakthrough episode of Double Down with Breslo, host James Breslo sits down with Val Martinez, founder and president of BettingLadies.com, a dynamic and inclusive online community transforming the landscape of sports betting for women.

Launched in 2023, BettingLadies.com has rapidly become the go-to platform for women who bet—now offering guides (like “What Women Want in Sports Betting”), forums, expert interviews, and a supportive space that fills the void in a traditionally male-dominated industry.

Recent data reveals the growing power of female bettors: as of 2025, women represent about 32% of sports betting customers in the U.S., and in many cases, they bet larger amounts compared to men.

Join us as Val shares her journey—from spotting a gap in the market to building a community, her passion for empowering women, and how BettingLadies is changing the game—from social betting to advocacy and education.

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