111: How to Build a Company of One with Paul Jarvis

Episode • Aug 15, 2017 • 1h 0m

Why engagement is more important than numbers, how to run a business that doesn’t require growth, and how to find your rat people with Paul Jarvis.

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Welcome to episode 111 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Paul Jarvis about building a company of one, the most important part of his online business, and finding your “rat people.”

How to Build a Company of One

Paul has been working for himself for nearly 20 years, and his career has taken him in a few different directions. Starting out as a web designer, he began working for himself as a freelancer for clients like Danielle LaPorte, Marie Forleo, and Mercedes-Benz, and then he started selling his own software and courses.

And he wrote a vegan cookbook along the way.

While he built his business, he learned what it means to own, run, and grow a “company of one.” Paul’s experiences and advice will inspire you to think about your own business in exciting and unconventional ways.

In this episode, Paul shares:

Why he releases his podcast in seasons
How he successfully “batch-creates” his content
Why he measures engagement over signups
Why a mailing list is powerful
How he spent less than $100 on creating his vegan cookbook
How he transitioned his business from client work to products
How he uses artificial constraints for creativity
Why he focuses on the people who are already paying attention
What it means to run a profitable and sustainable business that doesn’t require growth
How to build a “company of one”
Why you should find your “rat people”

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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