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Are you only tracking sales but missing the bigger story your website is trying to tell you?

This week on Rocky Mountain Marketing, we dive into the real power behind your website analytics with digital strategist and author Philippa Gamse. With 25+ years of experience and 500+ clients, Philippa knows exactly how to decode your data and turn it into profit-driving insights.

We explore:

• The biggest mistakes business owners make with website data
• How to discover untapped revenue opportunities through segmentation
• What bounce rate is actually telling you (and what it’s not)
• How your About Page might secretly be the trust-builder you're overlooking
• Why vanity metrics are misleading—and what you should measure instead

Timestamp:

00:00 – Why sales numbers alone won’t grow your business

02:15 – Philippa’s background and success helping 500+ clients

06:45 – Real-life case study: how analytics saved a casino’s bus route

11:02 – The power of segmentation (and why bounce rate can lie)

17:34 – What your About Page says about trust

21:10 – Why business owners ignore the “middle” of the customer journey

27:40 – Three analytics every business owner should actually care about

34:20 – How AI is impacting website strategy

39:00 – Future-proofing your site in the age of AI and short attention spans

44:15 – Why Website Wealth is a must-read for business leaders

If you're ready to turn your website into a conversion machine instead of a guessing game, this episode is a must-listen!

Whether you’re getting traffic with no conversions, or you’re not sure what’s working at all, this episode gives you the tools to stop guessing and start growing.

Hit play now and unlock the hidden insights already living inside your site.

Want to go deeper? Grab Philippa’s book Website Wealth— https://a.co/d/eC5IBG3

Let’s make your website work harder and smarter—starting today.

Visit Philippa Gamse's online:

Website: https://websitesthatwin.com/

LinkedIn: https://www.linkedin.com/in/philippagamse/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#WebsiteAnalytics #SmallBusinessGrowth #DigitalMarketingStrategy #RockyMountainMarketing #KatieBrinkley #WebsiteOptimization #PhilippaGamse #EntrepreneurTips

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