This week I’m talking with my buddy Brent Barcus. Brent is one of my favorite guitar players that I have followed for many years. He’s toured with Shania Twain, Steven Curtis Chapman and DC Talk just to name a few. We are discussing the importance of getting the same sounds as the artists you want to play for and having a humble confidence when going in for an audition. Plus, we talk about his new company, I-65 Music where he creates custom commercial music for ad agencies and tv promos for various networks. Sponsors: Edenbrooke Productions - We offer consulting services and are offering listeners a 1-hour introductory special. To request more info on consulting services, email Marty at contact@johnmartinkeith.com.  In this episode we talk about: *Ups and downs of being a guitar tech for touring artists. *Playing guitar for Cindy Morgan, DC Talk, Steven Curtis Chapman, Michael W. Smith, Kenny Loggins and Shania Twain. *The importance of getting the same sounds as the artists you want to play for. *Take something from every artist you play with. *The audition process for major label artists. *Learn the music inside and out. *Know the sounds of the instruments you are trying to emulate. *Have a humble confidence. *Research the artist to know their style. *Look the part. *Have a simple setup for auditions. *creating custom commercial music for ad agencies. *Using Linked In for connecting with companies. *Work flow of mixing tv promos for Viacom (CBS, CMT, MTV, VH1, etc.) *Engross yourself in the music community. *Open your mind and learn the skills. *Connect with Brent at www.i65music.com BIO: Brent Barcus is an Audio Producer, Content Creator, Immersive Mixer & Sound Designer with a depth of music expertise, networking, and over 20 years producing commercial media for all platforms including podcasts, publishers, songwriters, labels, radio, TV, mobile and social media.  He has worked with ViacomCBS, Volvo, Sony, AT&T, Nashville Predators, Purina Brands, Philips Healthcare, Republican National Convention, Warner Chappell, Griffin Technologies, Nashville Wine Auction, Permobil, Hex Bug Toys and Variety the Children’s Charity of St. Louis. Brent has been a touring and studio producer and musician for artists such as Shania Twain, Kenny Loggins, Elton John, dcTalk & Steven Curtis Chapman performing on David Letterman, Oprah Winfrey & The Tonight Show starring Jay Leno. Brent has performed on the Super Bowl Halftime show and The Grammy Awards.