Against the backdrop of rising uncertainty and soaring costs, how is one sports' industry still making double-digit growth? The day after Olympic gold medallist Alistair Brownlee finished runner-up in the BBC's Sports Personality Of The Year awards, Tim caught up with chair of the Triathlon Industry Association, Mel Berry, and her colleague Gary Roethenbaugh, to find out why its 75 key stakeholder are so optimistic about its future. They discuss gender equality, the lessons other industries can learn from sport, and suggest why a dwindling UK economy might actually be good for sales as more of us escape to swimming, biking and running.

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