In today’s episode, Yon welcomes Liam Broza, Chief Technology Officer at Infinite Reality, to dive into the impressive work Infinite Reality is doing in pushing the boundaries of the web and creating immersive and social 3D experiences. During their conversation, Liam fills Yon in on how he came to be at Infinite Reality and what the companies main set of goals are, before discussing why web based will win, the current set of obstacles facing Infinite Reality, how to scale the audience, the role of AI and blockchain, and much more. Liam Broza is the Chief Innovation Officer for Infinite Reality (iR), an innovation company powering the next generation of digital media and ecommerce through AI and immersive technologies. Liam leads the company’s platform team building iR Engine, a no-code cutting-edge spatial web platform that empowers creators and brands, regardless of technical ability, to build immersive web experiences with ease. Liam has spent the last 15 years working at the intersection of spatial computing, computer vision, and data sovereignty. A lifelong engineer and entrepreneur with a deep bench of data learning and immersive computing skills, Liam co-founded, expanded, and ultimately led Ethereal Engine, a creator of end-to-end frameworks for web-first, social immersive experiences, to its successful $75 million acquisition by Infinite Reality. Check out everything Infinite Reality is working on. Follow Liam: LinkedIn | X | Blog  Chapters: Liam and Infinite Reality’s History (00:00) What Infinite Reality Builds Today (06:51) Getting The Most Out of Browser Capabilities (09:52) Why the Web is the Place to Build (13:02) Current Obstacles Facing Infinite Reality (16:26) Is There a Scalable Audience Ready For This (19:18) Why E-Commerce as First Target (22:56) Role of AI, Blockchain, and Crypto (26:44) Most Excited About Next 12 Months (32:04) Follow Yon: LinkedIn | Twitter Learn more about Into the Metaverse by visiting the website. Learn more about Supersocial by visiting the website.