What are the 3 key elements of international press release distribution?
In this episode, I share tips as my own agency prepares to send press releases from one client in America to media in China and Japan. Press release activity requires 3 main considerations: content, channels and timing.
We've issued releases for clients since 1995, and so I share our approach to press release writing, media engagement and when to send out releases; especially as in this case we are issuing across multiple timezones and multiple languages which add extra complexity. The questions I ask though, apply regardless of where the media is, or how many you intend to talk to.
Companies I mention include Visme, Cision, Statista, Prowly.
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Jim James is the host. Jim is the Founder of the EASTWEST Public Relations Group based in Singapore. He has set up 8 companies on 3 continents, each time from a suitcase!
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