UNDERSTANDING REAL COSTS, OPPORTUNITY COSTS, AND REAL BENEFIT* DAILY CASH FLOW VS PROJECTED (and how to turn what you want into what you got). | Ep 42

Episode • May 2, 2018 • 8m

"It's just a question of distraction versus focusing on the thing that makes you money." Today, Alex (@AlexHormozi) discusses the factors behind the decision to turn down a $50,000 offer. He breaks down the real and opportunity costs of time and how they relate to valuing one's time and making efficient business decisions.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:50) - Better explanations help more people.

(3:27) - Costs of accepting offer: real and opportunity.

(4:01) - Less efficient time use, need for customization.

(5:07) - Generating more income from main business focus.

(6:40) - Considering real income, projected income, market valuation.

(7:14) - Distraction vs. focus on revenue-generating business.

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