The U.S. cannabis industry is on fire — last year it grew to $11.3B. Genifer Murray has played a key role in the weed world since cannabis was legalized in Colorado, and now boasts more than nine years of experience in the business. She is also a staunch advocate for women in the hemp and cannabis industries. As a lobbyist, scientist, speaker, entrepreneur, and influencer, Murray helped found one of the first analytical cannabis testing labs in the U.S. She was ranked one of the 100 most influential people in the cannabis industry by Cannabis Business Executive magazine. She now runs her own cannabis-inspired jewelry line, High Point Jewelry (formerly GENIFER M). Murray explains the state and federal laws impacting cannabis, her passion for enforcing testing standards, and alludes to where she sees the future of this commodity headed. You'll get it all on this episode of SheVentures.