The roles inside your marketing and sales teams have changed dramatically over the past 10 years. Operations roles in both marketing and sales were unheard of even 5 years ago. Today with the number of technology tools being used, the importance of data and data quality, the automation of repetitive tasks, and the reporting required to make solid revenue-related decisions—the operations role is more important than ever before. In the show, we’ll talk about how to define the operations role, how to find the right team member(s) for the role(s) and how outside resources are a viable alternative to in-house team members.

What we’ll cover in the show –

• Detailed job descriptions for marketing and sales operations roles


• How do these new roles interact with campaign managers, and functional managers


• How sales and marketing view op