What do you and Taylor Swift have in common? You’re both business MASTERMINDS, for a start!

 

Whether you love her music or not, everybody agrees: T. Swift knows how to sell tickets, create a lavender haze of fan-fueled pandemonium, and make a whole stadium shimmer, to the tune of $600M+ from the Eras Tour alone.

 

Taylor Swift’s Eras Tour is breaking records and making headlines for all the right reasons, and today’s episode breaks down 4 brilliant marketing lessons to learn from Miss Americana herself, who’s sold over 37 million albums in her career (an absolutely iconic queen of sales and success!)

 

Ready to crack open a treasure trove of business secrets? 

 

You’ll learn:

• How Taylor’s justifying the hefty price tag on her concert tickets, and what entrepreneurs in every industry can learn from her boss pricing moves
• How Taylor is single handedly changing the landscape of live performance and touring, and how to take a page from her disruptor’s handbook for your niche
• The secret to a successful marketing/PR tour that feels cohesive but special at every stop, as demonstrated by the queen of over-delivering
• Why Taylor is running toward an audience-first product while most entrepreneurs are focused on a “me first” experience
• How Taylor has recruited a marketing department of MILLIONS that she doesn’t even have to pay

 

…Ready for it?

 

I can’t wait to hear your takeaways from this episode! Share a screenshot of the episode to your Instagram stories and I’ll repost you and voice note you back!

 

https://www.instagram.com/kelly.mosser/

 

http://kellymosser.com