072 4 Genius Marketing Tips to Borrow From Taylor Swift's Eras Tour
What do you and Taylor Swift have in common? You’re both business MASTERMINDS, for a start!
Whether you love her music or not, everybody agrees: T. Swift knows how to sell tickets, create a lavender haze of fan-fueled pandemonium, and make a whole stadium shimmer, to the tune of $600M+ from the Eras Tour alone.
Taylor Swift’s Eras Tour is breaking records and making headlines for all the right reasons, and today’s episode breaks down 4 brilliant marketing lessons to learn from Miss Americana herself, who’s sold over 37 million albums in her career (an absolutely iconic queen of sales and success!)
Ready to crack open a treasure trove of business secrets?
You’ll learn:
- How Taylor’s justifying the hefty price tag on her concert tickets, and what entrepreneurs in every industry can learn from her boss pricing moves
- How Taylor is single handedly changing the landscape of live performance and touring, and how to take a page from her disruptor’s handbook for your niche
- The secret to a successful marketing/PR tour that feels cohesive but special at every stop, as demonstrated by the queen of over-delivering
- Why Taylor is running toward an audience-first product while most entrepreneurs are focused on a “me first” experience
- How Taylor has recruited a marketing department of MILLIONS that she doesn’t even have to pay
…Ready for it?
I can’t wait to hear your takeaways from this episode! Share a screenshot of the episode to your Instagram stories and I’ll repost you and voice note you back!
https://www.instagram.com/kelly.mosser/