It's been a week of highs and lows. We sold 1,000 books, which is amazing, but also dealt with three pretty negative business situations. I'm getting real about how to handle these events without letting them crush your spirit, using frameworks like "The Obstacle is the Way" and "Extreme Ownership."

🔑 Key Takeaways:

• When something negative happens, don't shut down. Ask, "What can we learn from this to improve?"
• Adopt an abundance mentality over a scarcity one. Focus on helping more people, not on stopping your "competitors."
• Make decisions based on long-term impact and relationships, not short-term anger or fear.
• You have to be able to disassociate yourself from the emotional rollercoaster of business; stay level-headed.

🧠 Pro Tip:

When something goes wrong, respond with "Good." A bad review? Good, now we can improve our patient experience. A legal threat? Good, now we can find the holes in our own business protection. Every negative event is a chance to get stronger.

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