Today we talk with Ben Foster the Chief Product Officer at WOOP and former product manager at Ebay. Ben is a wealth of Product knowledge and experience and today we discuss the topic of A/B testing and how he's evolved his focus to be vision driven so that he doesn't miss the big opportunities to solve customer problems. This was a hard learned lesson and we hear about his experience A/B testing features with moderate success and what caused him to shift if focus.***This episode is brought to you by:Sendinblue: Visit https://www.sendinblue.com/rocketship/ and use promo code ROCKETSHIP for 50% off your first three months on a premium accountHawke Media: Get a free consultation on your business when you visit hawkemedia.com/podcast and use the promo code ROCKET.Vidyard: The Top Video Tool for SaaS Marketing and Sales http://vidyard.com/rocketshipCanva: Go to canva.me/rocketship to get your free 45-day extended trialCarnegie Mellon MIIPS Program: Learn more about how your ideas could change the world at https://www.cmu.edu/iii/degrees/miipsNetSuite: NetSuite by Oracle is a scalable solution to run all of your key back office operations. Go to netsuite.com/rocketship today.Issuu: Get 50% off a premium account at issuu.com/podcast with promo code ROCKETSHIPJustworks: Find out how Justworks can help your business by going to justworks.comIndeed: Indeed is the job site that makes hiring as easy as 1-2-3. Get started with a free $75 sponsored job credit at indeed.com/rocketship.BetterHelp: Unlimited Professional Counseling via Online Chat, Video or Phone Anytime, Anywhere. Get 10% off when you visit betterhelp.com/rocketship.Fundrise: Fundrise makes investing in private real estate as easy as investing in stocks, bonds, or mutual funds. Go to fundrise.com/rocketship today.***This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder.