Defining and creating a new business development training program in a firm that’s thriving is perhaps more daunting than starting from scratch. Many firms stick to a tried and tested method, but that isn't always the most effective, or equitable, approach for a modern-day firm.

On this episode of the CMO Series Ali Bone has the pleasure of welcoming Julie Wall Khoury, Chief Marketing Officer at Balch & Bingham to share her experience in developing a successful business development coaching program.

Ali and Julie explore:

• Balch & Bingham’s background in BD training and what needed to change
• How the ‘Business Generator’ program come about, and the process and people involved in that journey
• What value Society 54 brought to the research and development of the program
• Identifying the right tools and platform for the program to be successful
• Why ‘levelling up’ access for everyone in the firm was a conscious decision in the development of the program
• How to drive engagement with a BD training program
• The challenges or barriers to success when implementing a new program 
• The success stories off the back of the program and how feedback will influence the next iteration
• Advice for other marketing and BD leaders looking to take a customised approach to their BD training program

A full transcript of this episode is available here.