Today, Kristine Schachinger is helping me with the difficult task of explaining how Google does not care about your website and your business. The communication between Google and the SEO Community has become very unhealthy. When we observe how Google treated Search Engine Optimization professionals during Panda and Penguin Manual Filter Updates, we get a weird feeling. When Google unleashed a Core Update in the middle of the Covid-19 Lockdown, we can feel how much they don’t care. On the other hand, you get a pretty picture with Google’s community managers taking care of the crowd. Google communication uses some psychological warfare tactics, proven to be highly effective. For example, focusing on hurting a well-targeted small crowd can have a massive effect. This is what happened with Penguin. The psychological effects were more successful than the algorithms' improvements. Let’s dive into the gloomy and dirty Google tactics aimed at keeping SEO and website owners on check.

The SEO Stories series goes through the history of Search by those who made it.