Will Reeves is the CEO and co-founder of Fold, a platform that helps users earn Bitcoin rewards whenever they shop or use the Fold app.

We talked about the challenge of building a resilient Bitcoin business in all kinds of market conditions, Fold’s strategy of giving away hundreds of Bitcoin to users, and the ways in which the Lightning Network needs to differentiate itself from other payment platforms.

→ Fold: https://use.foldapp.com/r/E7MPJRE4

Sponsors

→ Voltage: https://voltage.cloud?utm_source=kevinrooke&utm_medium=Youtube&utm_campaign=1mo

→ Stakwork: https://stakwork.com/

This show is a Lightning podcast. That means instead of asking for likes or shares, I ask for sats.

The best way to show your support is to download Fountain from the App Store, load your wallet with some sats, and send them over the Lightning Network to kerooke@fountain.fm.

→ Fountain: https://www.fountain.fm/

→ More Episodes: https://play.fountain.fm/show/P6XXuSPg6f2rj4ECB0fT

→ Lightning Address: ⚡kerooke@fountain.fm

Links

→ Stack Sats: https://www.stacksats.how/

→ Stacker News: https://stacker.news/r/kr

→ Twitter: https://twitter.com/kerooke

→ Books: https://www.kevinrooke.com/book-recommendations

Timestamps

00:00 - Intro

02:22 - Will Reeves Intro

08:49 - Why Will Decided to Build Fold

11:59 - Building Through Bull and Bear Markets

25:28 - Fold’s Gamification Strategy

32:23 - How Much Bitcoin Should Fold Pay Users?

40:19 - Bitcoin Venture Capital

56:50 - The Importance of the Lightning Network

1:08:03 - Issues with Comparing the Lightning Network to Fiat Rails

1:18:06 - The Lightning Round