Skift founder and CEO Rafat Ali talks with Recode's Peter Kafka about how media entrepreneurship has evolved since he launched his first company, PaidContent, in 2002. Ali left PaidContent after an acquisition by the Guardian (that went nowhere) and launched Skift to write about the travel business for people who work in the travel business. Today, Skift is a profitable boutique company with 29 employees, and Ali explains why he's happy to keep it small and let it grow slowly.

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