In this episode, we call into question some of the factors that have led to the decline of DTC and how pent-up frustration with products that cost more without delivering on their promise will soon be a vestige of a bygone era. Listen now!
Revisiting DTC Groupthink and Brand Criticism
- “The Uncorkening” is a latent criticism that was stymied by the loudest voices in an ecosystem who didn’t feel that they had permission to speak up, has now been unleashed
- DTC models (particularly VC-backed IPO exits) have proven unsuccessful. The original promise was that DTC would remove middlemen and form a direct connection with the consumer; meanwhile, eCommerce is nothing but middlemen.
- Many products don't live up to the hype. Another factor of The Uncorkening in DTC is that the loudest voices and advocates for DTC have often silenced criticism by playing a trump card — to critique a small brand is to criticize the founder behind the brand.
- The loudest DTC voices have quieted. As capital outcomes wither for those who had built their reputations on the examination of the DTC space, the loudest voices were silenced. Due in large part to The Great Resignation and the inaccessibility of capital in the current state of the markets, many of the most visible DTC acolytes have moved on to new projects or industries.
- What will The Uncorkening make us not want to buy next?
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