Explore the world of targeted TV ads and Digital Billboards with our guest, Gabriel Smith, Founder, and CEO of AdCritter, the small business advertising platform. As a nine-time small business owner himself, he deeply understands the challenges small businesses face, particularly with advertising. Gabriel is a leading advocate for the democratization of advertising ecosystems and the removal of ad tech access barriers. He has helped over three thousand small businesses advertise successfully, making it his life mission to see them win.In our conversation, Gabriel highlights the Performance Marketing and Campaign duration traps and three core principles in how digital agencies should set their expectations to generate an engaging campaign over the long run.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.