Irina Poddubnaia talks with Jason Barnard about how to make 5-10% extra sales on Autopilot. Irina Poddubnaia is the founder of TrackMage, a package tracking software that increases sales and customer loyalty by providing a superior post-purchase customer experience. Her journey began by managing a fulfillment center in China for 2.5 years (without speaking Chinese) and then starting and successfully running a SAAS company to this day - completely remotely and without external funding. While ecommerce sellers focus on acquiring new customers, they often overlook the opportunity to generate additional revenue through their existing customers. Retaining customers and keeping them in a cycle to repeat orders should also be a priority in marketing strategy. In this episode, the amazing Irina Poddubnaia discusses how ecommerce stores can get additional sales from customers who have recently purchased and are still checking their delivery status. Irina also explains the importance of keeping your brand name in the minds of your customers throughout the buying process and getting customer reviews. Positive feedback promotes the brand and serves as a good reference for future customers. And negative feedback can be used to improve existing processes and the customer experience. As always, the show ends with passing the baton…Irina passes the virtual baton to next week’s incredibly fantastic guest Dmitrii Kustov. What you’ll learn from Irina Poddubnaia 00:00 Irina Poddubnaia and Jason Barnard01:36 Irina Poddubnaia’s Brand SERP02:10 Jason Barnard’s Brand SERP03:08 Google’s Vertical Brand SERP Filter03:16 Kalicube Support Group04:00 Kalicube Knowledge Panel Course04:19 Post Funnel Vs Flywheel Cycle06:39 How to Reactivate an Ecommerce Customer08:17 How to Keep Customers on Your Website While They Check Delivery Status08:48 How to Anchor Your Brand in the Minds of Your Customers Throughout the Buyer Journey12:15 How to Get Repeat Orders from Existing Clients14:28 The Importance of Training Customers to Use Your Ecommerce Platform15:24 Customer Retention Rate16:33 How to Turn Trained Customers into Ambassadors16:49 Why is it Important to Get Customer Reviews19:57 When is the Right Time to Request a Customer Review21:56 Asking the Right Questions to Get a Review26:44 Passing the Baton: Irina Poddubnaia to Dmitrii Kustov This episode was recorded live on video December 13th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>