Episode 91: Food Revolutionary - How Wen-Jay Ying Created Local Roots NYC, an Impact-Driven Business that Focuses on Sustainability
Wen-Jay Ying is the founder and Boss at Local Roots NYC, a small business that has revolutionized the way New Yorkers shop for food. Subscribe online for 3 months of food that comes direct from a farm within 2 hours of NYC. Pick up at a neighborhood bar, cafe or opt for contact-less delivery. It's a customized farmers market brought right to you. Wen-Jay believes the way we eat can change the world and is dedicated to healing our local food system. She was awarded Entrepreneur of the Year by former Mayor Bloomberg, New Yorker of the Week by NY1, Ones To Watch by Cherry Bombe, and was a special guest invited to attend the 50th year anniversary UN Global Goals Gala due to her work in the field of sustainability and agriculture. Ying has spoken on various panels and podcasts about regenerative agriculture, how to reduce food waste, and female entrepreneurship, and is a guest instructor at the International Culinary Center. Her social impact business journey can be seen in Viceland's show Hustle. In This Episode We Talk About:
- Growing up Asian American and choosing a non-traditional career.
- How Wen-Jay got interested in agriculture and locally grown food.
- Is our food even real? Why it's so important to eat local.
- How she started Local Roots, a subscription service for organic vegetables and fruits.
- How she was able to build an online subscription business in 2011 when this form of e-commerce was not mainstream yet.
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