Navigating the evolution of online content creation, balancing SEO with creating content you love, and defining success for you with Katie Higgins from Chocolate Covered Katie.

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Welcome to episode 451 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Higgins from Chocolate Covered Katie.

Staying True to Yourself as a Content Creator

Katie first started creating content online in 2006 and has been making a living from her food blog, Chocolate Covered Katie for a long time. In her first podcast interview (!!!) Katie shares openly about navigating the online content creation space for almost 20 years and how she has stayed true to herself throughout that time.

Katie has been very intentional about running her business in a way that prioritizes doing the things she loves — creating recipes, SEO, photography, FOOD, and letting go of the things she doesn’t — video, sponsored content, Instagram.

She has a really refreshing perspective on what success looks like and how she navigates imposter syndrome in the industry. We’ve been longtime followers of Katie and enjoyed getting a peek behind the scenes of her brand!

In this episode, you’ll learn:

• How she first started creating content on the internet (on Xanga!).
• How she started monetizing her site.
• How she has persevered through all of the iterations of what it looks like to publish content online.
• Why she prioritizes the parts of food blogging she likes (i.e. SEO) and doesn’t worry about the things that she doesn’t (i.e. video).
• How she balances SEO with creating content she loves.
• What success looks like for her right now (and how she deals with imposter syndrome).
• Why she is working to make the user experience better on her site.
• Why she’s chosen not to do sponsored content for her blog or social media accounts.

Resources:

• Chocolate Covered Katie
• Pinterest
• Semrush
• Vivid Vision
• Follow Katie on Instagram and Facebook
• Join the Food Blogger Pro Podcast Facebook Group

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This episode is sponsored by Clariti and CultivateWP. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started at foodbloggerpro.com/work-with-us.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.