122 - A New Way To Go-To-Market with Media, With Anthony Kennada
How do you create the kind of content your audience actually wants?
Anthony Kennada is solving the problem for B2B companies with AudiencePlus, building software, content, and community to help every company evolve their content and media marketing.
Daniel and Anthony get into distributing content in a meaningful way, the community-led growth trend, and why people buy from people.
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LinkedIn: linkedin.com/in/akennada
Twitter: https://twitter.com/akennada
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
How to Write Content For a B2B Audience
Write Content With a B2B Perspective
Use Short Sentences And Paragraphs
Be Ultra-Specific.
Don’t Shy Away From Industry Jargon.
Don’t Be Afraid To Be Funny And Use Storytelling