What do Ebay fraud, Sherlock Holmes and Rupert's Fancy Fowls have in common? It's elementary my dear.
In this podcast, I discuss the principles of observational learning as first taught to Sir Arthur Conan Doyle at the Edinburgh medical University, the bad PR arising from an experience of fraud on eBay and how Rupert is selling 6 free-range eggs at a 37.4% higher price than the eggs on same shelf.
We are all being observed by staff, partners and customers. Public relations isn't just about what we say proactively but the clues we give which can be read in the same way that Dr Joseph Bell FRCSE (2 December 1837 – 4 October 1911) deduced the background of a courier.
What does your company say about itself, and how can you charge a premium for your products like Rupert does for a commodity product like eggs by creating a compelling narrative?
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EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.
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