"When you spend all your time and all your money on the wrong things, you don’t have the resources needed to try new innovative things that might actually work better than what you’re already doing." 

Chris joined Brett Trainor on the B2B Founders Podcast to share his thoughts on maneuvering around common barriers when building a B2B business. They discussed the short and long term effects of running marketing campaigns solely to hit a metric and the difference in channels in regards to intent. Chris provided a breakdown of what the strategy should look like and how the founder of the company fits into the mix. He also explained why content marketing with effective distribution on social channels is currently the best way to grow your business and brand.