If you’ve ever heard me say, “I’m a recovering WordPress developer,” you’ve also heard me credit today’s guest, Kronda Adair. And while she started in WordPress, she quickly moved into one of my favorite areas of expertise: automation. Specifically, Kronda’s an email automation expert. And today, she’s going to tell us the RIGHT process for automation, how to test, and why your business depends on email automation.

Top Takeaways:

• Automation is employing technology to improve your processes. You can vastly improve how you work, and your customer’s journey if you automate the right things.
• To start, step away from the tools and focus on the process. Map what you need to do with pen and paper. Once you do that, you have a job description. And you need something to fulfill that job. That’s when you look for the tools.
• Two things you need to do with automating email: do it manually first; this helps you make that job description. Next, go through the automation yourself. See what the subscriber will see. This may be their primary interaction with you — so make sure it’s good.
• Intro: Getting into automation

Show Notes:

• Kronda Adair
• Kronda on Linkedin
• Kronda on Facebook
• Kronda on Instagram
• Kronda on Twitter
• Kronda on Tiktok
• Automation Bridge
• All Systems Go! Podcast
• Email Marketing Heroes: Rob and Kennedy
• CaboPress
• Preventing the Famine with Jason Resnick
• Jotform
• Join the Creator Crew

Sponsored by: GoodGames | Groundhogg | LearnDash