Phillip and Brian talk with Dr Amy Gershkoff Bolles about how having an innovation strategy that connects to your larger corporate strategy and a very disciplined approach, looking for opportunities that add value for your business and most importantly for your customers, is key to longevity. Evaluating opportunities in the digital and technology space, given how much opportunity there is, is a very important discussion. Listen in to hear what they are doing at Levi’s, and how the future there is bright.It’s in the JeansIt’s so important to be both building for scale and testing and learning simultaneouslyInnovation is in the lifeblood of Levi Strauss and Company, and has been for 170 years of businessAmy and her team developed a scorecard and framework that allows them to objectively assess new technology or digital opportunities and evaluate how they work with the overall corporate strategyData, AI, and digitization can be used to make very meaningful differences in the costumer experience, and we are really at the beginning of understanding how to use these tools effectively“We're in the first inning in terms of the opportunity that lies ahead for data and AI and digitization to impact consumers and businesses. And I'm really excited to see the next eight innings that are in front of us.” - AmyThe lines between the digital world and the physical world have been erased, especially for Gen Z consumers, so a brand must provide that seamless experience for consumersLevi’s has used data and AI to develop a comprehensive loyalty program that provides opportunities for consumers to have a personalized experience that is tailored to their needs“What future commerce perspectives and enterprise value might incorporate ten years from now could be a million things, but if you don't have the right framework in place, you won't be able to build for the future.” - PhillipLevi Strauss and Company is partnering with Silicon Valley Bank to find new and exciting start ups to work with that will continue to advance their strategy and approach to providing unparalleled experiences to their customersAssociated Links:Get ready for Archetypes, our soon-to-be-published 240-page journal! Check it out at ArchetypesJournal.comGet your tickets to our Archetypes Event December 1 in Miami, FLSubscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world!Download VISIONS 2022 NOW!Listen to our other episodes of Future CommerceLearn more about Dr Amy Gershkoff Bolles and Levi Straus & Co at LeviStrauss.com or on LinkedIn.Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.