Spoofed!

The History of Advertising Podcast
The History of Advertising Podcast
Episode • Mar 19, 2019 • 11m

It’s a truth universally acknowledged that any ad which enters the public consciousness will soon be in wont of spoofing. A successful spoof, however, requires some delicate tightrope walking. In this episode, the History of Advertising Podcast looks at how the Cinzano ad successfully parodied Martini and why After Eight decided against releasing an ad which parodied its own previous campaigns.