#780 Many creators and entrepreneurs play it safe. Here's the thing, though. That's actually a dangerous mindset to have if you want to see your brand grow. So how do you take the kinds of risks that lead to massive rewards? For the last year, we've all been talking about the incredible 10x is Easier than 2x by Dan Sullivan and Dr. Benjamin Hardy. I've also been applying this perspective to SPI and Deep Pocket Monster, my Pokémon YouTube channel, and the results have been game-changing! So what are the key principles that have stuck with me after reading this book? How do you leverage and set ambitious goals to 10x your growth? When does it make sense to focus on incremental improvements instead? I cover all of this in today's deep dive into one of the most influential books of the last few years. Show notes and more at SmartPassiveIncome.com/session780.

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