Today is the second in a  series about how to build and launch your home or craft coffee roasting business. We will cover branding and packaging

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Listener Feedback

• Nick

Main topic of the Show:  Branding and Packaging Your Coffee, Home Roasting Business Part 2

What to know about Branding

• Member Webinar in the Portal, Personal and Business Branding with Sue Zoldak, May 2021
• Know your target
• Visual and “personality” representation of the core essence of your business. Must be: Emotional (Buyer), Differentiated (Competition), Credible (You and the Buyer)
• Packaged for: Web, print, social. Black and white and color. Visible from afar and look good up close.
• Industry colors: browns, green, blues (Think about what that means for you and your brand)

Developing your brand story

• Coffee is about people from farm to cup
• Why it matters to the buyer
• What made YOU love coffee (that matters to the buyer)? How did you get to where you are today?
• Sketch it out and practice with friends, have them tell your story back. Learn from that

Packaging

• Label must haves
• Plastic vs paper
• Co2 filter
• Packaging sizes (12 oz vs 16, shape, etc)
• Label design vs printed bags
• Color choices
• Where are you selling your coffee?
• Does your packaging sell your coffee (farmer’s market story)

Membership Plug

Make it a great week!

GUYS! Don’t forget about the cookbook, Cook With What You Have by Nicole Sauce and Mama Sauce. 

Community

• Mewe Group: https://mewe.com/join/lftn
• Telegram Group: https://t.me/LFTNGroup
• Odysee: https://odysee.com/$/invite/@livingfree:b

Advisory Board

• The Booze Whisperer
• The Tactical Redneck
• Chef Brett
• Samantha the Savings Ninja

Resources

• Membership Sign Up
• Holler Roast Coffee