In today's broadcast of In The Trenches, I sit down with author, content creator, brand strategist, and copywriter, Kayla Hollatz. Kayla, a professional copywriter, shares her journey from day job to self-employed. She shares the unavoidable struggles and enthralling successes that make her business what it is today, and shares her journeyfrom employee to entrepreneur.

 

In this broadcast, Kayla and I talk about:

 

• How to get started with copywriting
• What does taking the leap from employment to entrepreneurship look like
• The power of copywriting
• How to stand out from the crowd in Copywriting
• Get focused on selling your personal brand
• Do what you do for your clients for yourself
• The wonders of word-of-mouth referrals
• Defining brand voice
• The area where people don`t spend enough time when defining their personal brand
• How to understand your current brand voice
• The area where we have the biggest opportunities
• The website pages with the most traffic
• How to make sure your copy fits with your overall strategy
• How to stay in your ¨zone of genius¨ and why it is important
• Balancing life with business
• Leveraging the power of a calendar
• Fast growth and sustainability of business
• Redefining your business and renewing areas of focus
• Journaling as a tool for personal and business reflection
• Internal before external: Looking within yourself to bring the business together
• Structuring your business model to work for you
• Redefine what work looks like for you

 

And much more...

 

How to connect with Kayla Hollatz Online:

 

• www.kaylahollatz.com

 

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