Reaching out to brands, negotiating sponsored content contracts, and determining your rates with Jenny Meassick from Chocolate & Lace.

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Welcome to episode 382 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jenny Meassick from Chocolate & Lace about how she works with brands and negotiates sponsored content contracts.

Tips for Negotiating Sponsored Content Contracts

There are so many ways you can earn money as a food creator, one of which is by working with brands and creating sponsored content. And that’s what we’re talking about today with Jenny from Chocolate & Lace!

Jenny’s been blogging for over ten years, and she currently earns the majority of her blogging income by working with brands. She has a very strategic approach when it comes to sponsored content, and we’re really excited to share her process with you in this episode.

You’ll hear her best tips for negotiating sponsored content contracts, how she sets her rates, how she nurtures strong relationships with the brands she works with, and more. We hope you enjoy this episode!

In this episode, you’ll learn:

• How Jenny started sharing content online
• Why she doesn’t want to become a full-time blogger
• Why she decided to start sharing both food and lifestyle content
• How she approaches doing sponsored content
• Her best tips for negotiating sponsored content contracts
• How exclusivity works
• Her best tips for setting your rates for sponsored content
• What ‘in perpetuity’ means
• How she approaches pitching to brands
• Why she recommends following up with brands you’re working with frequently

Resources:

• Chocolate & Lace
• Exactly How I Set My Rates as a Content Creator
• Mediavine
• Things That Matter: Overcoming Distraction to Pursue a More Meaningful Life
• Substack
• FBP Live – September 15, 2022 – Earning Money with a Side Hustle — available for FBP members only
• Paved
• Ford
• ALDI
• STAUB
• Influencer: Building Your Personal Brand in the Age of Social Media
• LISS Legal
• Find Danielle Liss on FBP
• Follow Jenny on Instagram, Facebook, and Pinterest
• Join the Food Blogger Pro Podcast Facebook Group

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. 

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership