MYM #115 - Creating and Growing a Challenger Brand With Phil Rubin

Phil Rubin, President of Therabreath, joins us on the show to talk about how Therabreath is disrupting the oral health sector. We get into what it takes to be a challenger brand, and how to unseat behemoths in your space.https://www.cavesocial.com/phil-rubin/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: htt...