Jim Selman, the founder of Paracomm International, was among the first practitioners to distinguish organizational culture as a phenomenon in the early 1970s. A pioneer in the field of organizational transformation, in 1984 he introduced “coaching” as an alternative paradigm of management and distinguished the leverage points for leaders and managers to generate change. His original work offers a new paradigm for transformational leadership and sustainable cultural change that produces recognized, lasting benefits. Mr. Selman’s theories and practices constitute a technology for mastery of what he distinguishes as the ‘emerging paradigm’. A member of the Transformational Leadership Council, this innovator and leader has worked extensively on four continents for more than 30 years to address issues of cross-cultural coordination, deconstruct deeply ingrained cultural patterns, and create business processes based on new ways of observing action. http://paracomm.com

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