It's such a simple concept: social media. Platforms for people to connect with each other from anywhere at anytime without limitations. It's like everyone is invited to the party, class, meeting, conference, exhibition, etc. no matter where you are or how you get there. BUT the platforms quickly declined into the home of trolls, spammers and scam artist. There is hope.

I'm seeing a shift in how people understand social media, the internet, mobile technology, etc. and it's for the good. Entrepreneurs, marketers and business decision-makers are pulling back from selling and doing a better job of communicating by being social. Like the wise man once said, start with your WHY long before you get to the how, what and for how much.

Don't use SM to prospect wide and close what you can, but instead tell your story and connect with people as people. What you want them to do (buy something, go somewhere, support a cause, vote, riot, etc.) will naturally occur once you take the opportunity to create relationships. THAT is what social media is supposed to do. 

Good luck, see you next week!