What happens when COVID strikes your business and you have to pivot in an instance? Tammeca Rochester did exactly that and shares how she was able to keep her fitness business, Harlem Cycle, thriving during an extremely difficult time. Tammeca did not set out to start her own cycling studio, but when she felt the pull to do so, she listened to it. Tammeca first started as an engineer then switched to the marketing field and then transitioned into running her business, Harlem Cycle, a cycling studio. She always knew she had an immense passion for helping people discover who they are and who they want to be, so when she passed an empty space for sale in Harlem on her afternoon run, it clicked in that moment that cycling should be brought to Harlem. Tammeca knew what was possible and went after what she wanted. She came up with the idea for Harlem Cycle in November 2015, signed her lease in February 2016 and held her first cycling class in April 2016. In this episode, Tammeca shares how starting a business is possible and the obstacles she overcame to make it successful. I hope you are as excited as I am to head to Harlem (post COVID), hop on the bike, and take part in the magic of Harlem Cycle. In this episode you'll learn: Why you should take the leap and do what scares you The potential start up costs to a brick and mortar How to market your new business Ways to pivot your business during COVID and much more... Special thanks to DCU for sponsoring the episode! Learn more about DCU by clicking here. Other related blog posts/links mentioned in this episode: Check out the other tools that help me with my finances and business here. Check out the Journey To Launch Podcast index here which categorizes all of the Journey To Launch podcast episodes by subject. Now you can binge on your favorite topics or type of episode. Join The Weekly Newsletter List Leave me a voicemail– Leave me a question on the Journey To Launch voicemail and have it answered on the podcast! Watch me on News12 Watch my latest segments on News12 YNAB – Start managing your money and budgeting so that you can reach your financial dreams. Sign up for a free 34 days trial of YNAB, my go-to budgeting app by using my referral link. Connect with Tammeca: Website Twitter:@HarlemCycle Facebook:@HarlemCycle Instagram: HarlemCycle Connect with me: Instagram: @Journeytolaunch Twitter: @JourneyToLaunch Facebook: Journey To Launch Join the private Facebook Group Join The Money Launch Club Waitlist Join the waitlist for my FI Course Jumpstart Guide