When Marlys Arnold, a passionate trade show organizer for over two decades, started her podcast all the way back in 2006, she reconciled her journalistic and marketing backgrounds to navigate an ever-evolving industry and build a better trade show image for her audience.You will learn:1. How the word 'podcast' was coined in 2004 and how podcasting has changed since then.2. How the trade show industry has evolved since 2002, including technological advances and marketing tactics.3. The importance of exhibitors having a clear strategy and focus when preparing for and running a trade show.Marlys Arnold is a leading advocate for trade show exhibitors, having written two books on the subject and founded the Exhibit Marketers Cafe and Exhibit Marketers Academy. She also hosts her own podcast, Trade Show Insights, which has been running since 2006. Her latest book, Build a Better Trade Show Image, can be purchased at Bookshop.org as well as other major book retailers.Connect with Marlys:https://www.exhibitmarketerscafe.comhttps://www.tradeshowinsights.comLinkedIn: https://linkedin.com/in/marlysarnoldMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity