As entrepreneurs and business owners, finding clarity around who you serve and the unique value you offer, is crucial yet challenging to navigate. Having crystal clear clarity on your niche while also positioning yourself as an industry leader requires courage and conviction.
In this episode, Samantha talks about an issue central to growing your business - what is the difference between niching and positioning, and why is it important to do both deliberately?
Understanding this distinction provides the blueprint for communicating your purpose and building trust with ideal clients. However, inner doubts and societal pressures often discourage coaches from embracing their expertise and stepping into thought leadership.
Samantha provides real-life examples across multiple industries and breaks down common obstacles that keep visionaries playing small. By illuminating these barriers to entry, she offers actionable advice for claiming your authority confidently.
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