Why Dave Decided to talk to Wes Bewley: Wes Bewley is an Entrepreneur from Austin, TX and has generated over $100 Million in Sales within the health & wellness arena. A member of the prestigious Two Comma Club and has received the 8-figure award. Wes is also the founder of a business forum named The Entrepreneur Fight Club, where he shares personal stories, tips, and strategies to help current or aspiring business owners grow their business. Tips and Tricks for You and Your Business: Business Branching using funnels: (8:00) Building Businesses and Relationships : (15:00) Equity and Lion's Share Philosophy (17:30) Trials and Tribulations: (21:00) Quotable Moments: "If you have a money problem, then you don't really have a money problem. What you have is a sales and marketing problem." "I always want to create a win/win, but I really want to create a scenario where they win even more." "There are no more rules!" Other Tidbits: Wes explains the significance and simplicity of creating a business in no time. Being an entrepreneur, creating multiple businesses, there are no more rules! He takes us on his personal journey to making 10-million dollars in less than two years and speaks about: The Entrepreneur Fight Club, his page, giving business owners value and creating new opportunities for them. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward and everybody. Welcome back. This is Speaker 2: 00:18 that totally, totally different podcast we've ever done because I actually want to first of all, introduce my cohost miles clifford and what's going on. Everybody's super excited to be here and I'm even more excited about the guest that we have on the first time where Dave and I are co and this and I'll let you introduce who we are interviewing today. So both of us happen to know this guy because he's a complete rock star. He's one of our eight figure award winners, sport and the bling on his on his homepage is here. We're taking a look@theentrepreneurorfight.club, West Dooley. Welcome to the show. What's up guys? Good to be here. Pleasure. I again, it's one of those things. I get so excited. We have these kind of like pre-interviewed things going and I'm like, we got to get this record and I can just dive in because I want you guys to hear firsthand how wes has done what he's done. Speaker 2: 01:07 So first of all, you have to understand this is a guy who's been literally crushing it for how many years now you've been in this business. Uh, I'd say at least two and a half. A huge, huge at legacy building. Two and a half years. I mean, just crushing it. He's been one of our two comma club winners. And fortunately it's actually, I'm looking@isentrepreneuroffight.club and my pictures on there. So excited. Actually, I'm in the shadows. You can barely even see me. It's actually he and Russell and todd as he's accepting his eight figure award winning plaque. So again, what I want to kind of dive into this year West is one thing that we were just starting to talk about is this idea that, you know, you do so many different things and I think that's the problem a lot of entrepreneurs struggle with is like I can't make it unless I just focus on one. And so you're like totally the opposite side of things. So kind of tell people what is it that you do? Speaker 3: 01:59 Yeah, you bet. Well, you know, the one thing I always tell people that it's a little bit confusing when you look at somebody like me because when someone, when someone's new cs what all I'm doing and they try to do it, then they get overwhelmed and what they have to understand, it's like I didn't do it overnight. And the way I look at it is, you know, at the time I start a new business, I, I liken it to drill for oil where, you know, before you can start pulling oil out of the ground, you have to, the crew has to show up, right? There has to be work that's done. They have to erect the rig, they have to get oil pumping out, then they can, you know, set up that little oil horse that continues to pump out oil. Well, you know, whenever I decide I'm going to do something like it usually takes me about a month to really get everything up and running. Speaker 3: 02:48 But see now you're seeing, you know, two and a half years into this thing. And so don't be confused when you see somebody that has a lot of different businesses because they didn't do it overnight. Still human, you know, I get distracted, I get a uh, I guess I'll have days where I don't feel like doing anything. I have days where things don't work right. You know, so I'm human just like anyone watching this. But you know, I originally got my start in network marketing. I don't know if a lot of people realize that or not, but that's where I originally got my start when I was 18 years old and it's really all I had ever done. And my goal, my, my lifelong goal, you know, from a young age was to get to the top level in that company and it was just a really prestigious honor. Speaker 3: 03:34 And so I got there and as really exciting and, you know, one of the things that happens whenever you build a business, really specifically a cashflow business that's built around a lifestyle as you actually have a pretty good lifestyle. And so a couple of years ago I was just kind of like, well, I can only mow my lawn and trim my trees so much, uh, before it's like, you know, maybe I'd like to use the extra time that I have now to further, you know, share my gifts with the world and further learn and grow as a person and become better. And so, um, what, what kind of ignited all of this was, I had this. I had this lady named Ashley who was a personal trainer and she would drop her boys off at school every day. And then um, and I, and I would drop my son off so we would see each other and we became friends and stuff like that while I would see on our social media when she would post stuff, she would get all this engagement. Speaker 3: 04:35 And so I said, hey, if you ever thought about launching an online training business, and she's like, I think about it everyday, I just don't know how. And I go, well I think I know how can you be my Guinea pig? And she was like, sure. And I go, okay, here's what I need. And like this, she didn't even have an email list. Okay. Like she didn't know what an email list was. I was like, do you have an email list? And she's like, well, I've got people I email. I'm like, no, it's not what I'm talking about. So we had to do like a post on social media to get people to join, you know, the opt to her, uh, you know, fitness funnel. And after three days of that she had like a whopping 32 people on this email list. And then we send out a series of emails that went to a click funnel's checkout page and she makes $3,200 in three and a half days with the list of 32 people. Speaker 3: 05:22 Now I know that's weird that it's all three point two, but it just, it just is what it is, right? Like I can't, I can't tell, I can't fix the numbers, but it was so powerful because she's a really good friend of mine and she's shared with me that that month, if, if she wouldn't have earned that income with our online journey business, they would have actually gone into foreclosure and I didn't even know that at the time. And so that, you know, that the, the emotional currency that I saw from helping someone and seeing a real difference. And, and also, you know, even though she made the 3,200, we split it. But even though she made the 3,200, that was Kinda my first little online experience. So it felt like I made the 3,200, you know, I was like, yes, but you know, obviously that wasn't online, but I was like, from that moment on, I was hooked. The first time you get an online customer, it's the most incredible feeling in the world. And so Speaker 2: 06:21 stop there for a second. I want to make sure those who are listening understand. So did you charge her anything up front with her? I just did a partnership. That's what I figured you'd done to. I've heard the story from you before and I think it's important. People understand when you don't know exactly what you're doing, even though you thought, you know, I might be able to pull this off. Working for free is one of the most important things you can do and it's so cool. Yeah, you were able to get successful and yes, you were able to save her house from going into foreclosure, but obviously it generated revenue for you. But I think the part that's the coolest thing for me is I hear stories like that is the confidence that then gives you to go, if I can do that for her, where can I go? And now you're sitting there watching these plaques behind your wall. Here you got eight figure black, two comma club black, take tickets. Fast forward from there, she helped them. One client, what are you doing now? What's entrepreneur of fight club? How, how in the world did you get to. I mean, people still don't understand that a person can literally do in two and a half years, go to wherever they make $10 million through a funnel. It's just astronomical. Speaker 3: 07:20 Sure. Yeah. So that, that branched off into other things that ended up creating a product around it and it's, I won't name the website, but ended up creating a product that shows trainers how to launch their training business without facebook ads. And so, um, then that led to entrepreneur of fight club. And really what I saw there was just a lot of entrepreneurs that didn't know how to wake up every day and generate leads. Didn't know, you know, one of my friends, Jessie always talks about how if you, if you have a money problem, then you don't really have a money problem, what you have as a sales and marketing problem. And so I thought, okay, well everyone thinks they have this money problem, but all they really have as a sales and marketing problem, we can fix that. We can correct that, you know, and so that, that led into the entrepreneur fight club. Speaker 3: 08:09 And then that's just a generic entrepreneurs business forum. Uh, there's people that sell on Amazon in there, there's people that are realtors in there. I mean any type of business owner, uh, can, can get a lot of value from that group. But when someone goes into that group, there's a lot of different trainings pinned to the top. And so somebody can kind of pick and choose what's for them. And then those different trainings lead to other things, whether it's a, you know, a little private mentorship circle, whether it's this thing I do in Austin called e upgrade, which is where people come and actually hang out at my house. And you just focus on their business. There's all kinds of stuff that it branches out into. So you're using an entrepreneur Speaker 2: 08:49 of fight club as a front end, and correct me if I'm wrong, but my understanding is that's been a facebook group. Yes. So it's a private facebook group, so you're basically bringing them in the front end through clickfunnels opt in page. From there they then get access to a private facebook page on that private facebook page. Is this content where each one basically is a lead gen for another product or service that you have to offer, is that correct? Speaker 3: 09:11 Yes, exactly. Exactly. And so the way they get added to the group obviously is they have to go through the clickfunnels site and also joined my email list simultaneously because you know, facebook groups are. I mean you can be hot and then all of a sudden that's good, you know, because of the algorithm or whatever. Right. So email list is gold, golden, and that's the way people actually get into the free group. So, Speaker 2: 09:36 I mean, it's not going to want to make sure I hear this from people all the time and that is, I'm just going after facebook messenger. That's all I care about right now. Email's dead. No one opens emails. Anything else like that and what you just said, for me, it's probably the most important thing as we're helping people understand, you have to build a list that you control and you control an email list. You don't control a facebook messenger list. And so I love the fact that you're collecting both. Congratulations. That's super, super Speaker 3: 10:00 cool stuff. Yeah, thanks a lot. Yeah, you know, I mean, even, even the way all of us communicated about this particular video was through an email. We didn't communicate it through messenger, you know, so email is crucial and that's ultimately in my mind, the golden egg. And that's the biggest asset that I have is that email list and my personal opinion. So, um, you know, at this point all I'm continuing to do is just identifying problems that people have and creating solutions. And, uh, I've also just a lot of different partnerships and as I was alluding to with you guys, I'm, one of the things that, that I have really enjoyed lately is doing something that I kind of calling a smart business, which is a where you can identify talent or identify potential somewhere and then you can usually set that particular business up and I'm going to give you some applicable examples, but you can usually set that business up with about two to three hours of actual work. Speaker 3: 11:00 So that's the first rules I got to be able to set it up with two to three hours of work, which is possible with click funnels. Um, and then it must cash flow immediately. Okay. Most cashflow immediately and must be able to be managed with, um, you know, 20 to 30 minutes of actual time per month, you know, let's call it an hour just to be safe. So cashflows immediately can manage it with one hour to two hours at Max. Maximum month can set it up within two to three hours. And so one of those, one of the examples I was sharing with you guys, I've got a lot of different kinds of businesses. They're a little bit, little bit unique, but a, something people may not know about me is I'm a big outdoorsman, so I'm, I'm into archery and all that kind of stuff. Speaker 3: 11:45 Well, uh, I go hunting with this guy they call pigment and turns out pig pig man pigman. In fact, I built his website for him. It's Pigman a t v Dot Com. Check it out Pigman TV.com. So, so I go hunting with them and it turns out like he's got the number one hunting show in the world. And so I'm hunting with him and a bunch of other fans of the show. And these guys know every line, everything he's ever said, every one liner, every joke. And I'm like, these guys are fans. You know what I mean? Like these guys are super fans and so I'm pigment. If you ever thought about starting an inner circle, and he's like, I got no idea what you're talking about. The talk to my manager. So I talked to his manager, we create this thing called pigments, inner circle. Speaker 3: 12:33 You guys can even go look at it. It's got a value stack and everything and a timer and a, we crush it. I mean, people love being in the group and so, uh, it's just like maximum fund. The guy's got a quarter of a million followers on facebook. So it's like now, now I'm, I got a piece of the hunting industry, you know what I mean? It's so cool and it's so cool for them because what I did for them is identified cashflow that you know, didn't even exist. So they're super grateful. It's a win win. So things like that, you know, or I met this other friend of mine that was really powerful, but she just didn't really have a stack. She had a little $10 a month group and I said, let me help you. So we created a partnership and again, got her set up in a shorter period of time. But she went, she knows she went from $3,300 a month on average or first seven months to her first month with using click funnels and having everything set up properly. She cleared $89,000. Speaker 3: 13:37 I mean, that's what I'm saying. Like there are no more rules, you know, like that's the biggest thing I want to help people understand. If I could give anyone any kind of a takeaway is just the reality that you know, there, there, there literally are no more rules anymore as far as the old adage of it takes a lot of time to build a business and it's hard to get a business up and running and look. My first, my first online training program I built took me nine months to build. Okay. I made all the mistakes I thought I made. The first time I recorded it on my computer crashed. I thought it was like God was telling me like, don't do it. I wasn't sure if it was God or the devil, you know what I mean? I can't have in this desire to want to do it. Speaker 3: 14:25 So I kept following that desire and finally launched. It will. Then my next program only took nine weeks. Well then my last program only took nine minutes. You know what I mean? You get faster and faster and faster as you start to build up your skill and you start to see this stuff that doesn't work out. You start to see the things that you do that don't actually matter. So you start to take a more direct approach to what you're doing. So there are no more rules. Like, you know, I always tell people like it's Kinda like we're Ben Bernakie where we can print our own money. I don't like. All I have to do now is think about, okay, how can I serve more people? Okay? And then boom, and nine minutes I can build a landing page to checkout cart. And that is a business. Speaker 3: 15:09 I know that cashflows and people get served and people's lives improves. And that's the point of a businesses to improve someone's life with your product, your service. So that's why I'm saying earlier guys, like it's hard for me to go to sleep at night. I'm not going to do so real quick. Last night you went through talk through that checklist. The three things that you're looking for. Are you like searching these people out? Are they come to you or is it just like relationships, like meeting them in the street or obviously you went hunting with this guy. Are Are they seeking you out? Are you seeking them or is it just building relationships? Yeah, it's typically, it's typically just building relationships. I mean, what, what do you have to understand? Models is like these types of opportunities are literally all around us. It's just our ability to identify it, you know? Speaker 3: 15:53 There's so much untapped potential all around us. There's so many business owners that have that it factor, but they don't know what to do with it. You know, like that's not what they're, they're not the architect, but if you are and you can see what they could become, that's the whole idea behind potential as being able to see what is possible. Then literally like there is, there is a, I don't want to say like unlimited potential, but I don't know any other way to describe it to you. So, but to answer your question, most of them have come through just personal relationships. I mean it was just like, once I was there hunting with them and then saw how these guys were just hanging on every word and I got to see how cool he was. I'm thinking this guy's got it. And I'm like, but I bet he's never thought of this, you know? Speaker 3: 16:40 And there's some times where all I'll talk to people and they don't get it. You know what I mean? Like I even had a, I was trying to get a partnership with this abstract artist that's really, really good. And I was like, man, uh, if you could teach people how to do what you do, obviously they can't do it the way you do it, but if you could teach them how to do it, then you know, okay, well, you know, we, we were kind of starting to move that direction. Well then he's, he's. He said, I don't want to give up, you know, 40 or 30 percent of my company. So I'm thinking, but it's, you know, right now it's a lemonade stand. Speaker 3: 17:15 The problem with our culture in terms of a partnership, as you got way too many people that are watching shark tank, you know what I mean? I'm not giving up not giving up that. So it's like, okay, you know what, God bless you. You know what I mean? Like, I'm not in the convincing business, but it is cool whenever you find someone that is like, yes, I know I'm capable of more. I'm just not sure how to do it. And so i. One thing about me I was going to share with you, miles is like I never want more than 30 percent of their business. I never want more than. Why is that? Part of it is because I want them to have the lion's share because I want them to, uh, you know, because they're going to be the one running the show. But if I've, if I've got a, like all I want to do is help organize the person and share ideas to help them continue to grow. Speaker 3: 18:11 I don't want to be an employee for the business. And that 50 slash 50 or 40 slash 60, I'm, I'm kind of like, they're kind of waiting on me to do stuff and that's, that goes against this idea of a smart business, right? So 70 slash 30 gives them, the lion's share were, they're still, they're still earning an incredible, you know, they're still getting the biggest bang for their buck. And really I've played around with 20 to 30 percent and I'm actually liking 20 a lot. And so that's one thing about it is like I always want to create a win win, but I really want to create a scenario where they went even more. Because I'm looking for lifelong friendships and relationships and partnerships. I'm not looking to, you know, get 50 slash 50 off the bat and then you're trying to look for ways out. You know what I mean? I don't want you to have to find, I don't want you to want to escape. I want you to come. I want us to continue to grow together. So that's kind of my thought process there. Speaker 2: 19:12 Yes, that's super, super cool. I'd sit here. I mean the pigment is like the classic. I mean he is like the perfect, attractive character. Speaker 3: 19:20 I'm telling you. I mean, you want to see his videos. You have ever seen his videos yet. I mean the guy is unbelievable. Speaker 2: 19:27 Seriously. I look at what you've done and it's, it's so cool for me is that kind of sit back and rest on our talking about this this morning. It's weird to build a platform or a software that now fuels other people's businesses and changes the lives of literally millions of people. I mean we're, we're releasing tonight operation underground railroad, the trailer and all that and the document, all that kind of stuff. So that was Kinda what we're talking about. But then it branched off into people like you and what you're doing. I mean, you've got a platform that you. You've totally changed his life. He changed the life of the, of that. Yeah, I mean the stuff that you're doing it, you're, you're having such a massive impact on the lives of so many people and the crazy thing is the more successful you become, you're like, I'm going to give back even more to them, so I only need 20 percent, but it then brings. It attracts so many more people to you. I mean West, congratulations and all of your success and it's just so dang cool. Speaker 3: 20:23 So much guys. I mean obviously I'd greatly appreciate what you guys have built here. What you're doing. I mean it's just, this has changed my life, you know what I mean? Like, uh, what got me into click funnels was I was trying to get a website bill and my guy was taking too long and then once I got it, it wasn't the way I wanted it to. And so I'm like, I've got to find a different way. So I'm like signing up for all these different things. Like, I mean all of them, name them all. That's what I always tell people is like, you know, tell me everything you can think of. I'm telling you, I've tried it. This is the best pound for pound king you got to get with the program. And I'm like, don't wait time. Um, so I mean it's because of this like that I have. It's opened up new creative outlets for me because without this I'm not doing all these things I'm doing without this. I'm still stuck in the mud, you know, without this I'm still, you know, I'm still stuck in the Stone Age compared to where I am now. So thank you guys for. You've done. Speaker 4: 21:21 Yeah. I do have one question for you because we're talking about a lot of successes and everything like that, but you know, when you peel that back, there's usually some experiences in life or some trials or some errors along the way that got you to that point. Can you think of one of those are kind of that big domino for you? Speaker 3: 21:39 What was it or what, what's that? What was it or what were they? I mean, sometimes it's more than just one. Yeah, I mean I'll tell you guys because I know you got to go, but I'll tell you this really crazy quick story. So whenever I first started out being an entrepreneur, I had a really fast rise and so I did what all entrepreneurs do where I think that there's, it's only flow, there's never a right, like when we first started out as an entrepreneur and start making money, we're thinking this is just gonna flow forever. There's never going to be an a. So I bought, I went out, I was 19 year old kid, I bought a dodge viper and then I thought well I can't have just a dodge viper. So I've got a Chevrolet Tahoe. Like it was like driving this green school bus. Speaker 3: 22:21 I don't even have kids. I wasn't even married. So, um, anyways, the. At that time my check starts to go down a little bit and this is like in 2004, my check starts to go down a little bit more, a little bit more, little bit more. Well, pretty soon I have to voluntarily repossessed my dodge viper. At the time I had to take on roommates because I had this house that was too big and so I take on, these roommates will turns out one of them is a con artist, like literally a con artist that the US marshals or after, okay, I get this call one day and this guy goes, hey, I just retired from the shoe business and I want to meet with you about your, your opportunity. I'm thinking what? But okay, so I made up with this guy and he goes, I'm a US marshal. Speaker 3: 23:07 What you say, what you tell me today is going to determine whether you go to go to jail or whether you go away for free. I just show up to the, I think I'm in a business appointment. Look like a little school boy presentation book and everything. They were after my roommate who was a wanted a like identity theft, all this kind of stuff. Oh my gosh. So I started putting me in weird situations and I, I, I got to a point where I was like super, almost like super depressed, right? Like, I mean, my identity had been wrapped up in this car and my success and my fast dries and everybody knew me as a successful person. All of a sudden, you know, I'm on, I'm making like 3000 a month, which is still great income. But from where I was, I mean, that's not enough. Speaker 3: 23:52 I'm, I'm struggling here. And I never went for forget my mentor came over and he said, hey wes, what you're going through as a test and you can either pass this test, but if you don't, you know, God's going to keep giving you the same test. It's just going to look a little bit different. It's just going to seem a little bit different, but you, you gotta pass this test and that's all it is a test and that's why many are called and chosen. And so I'm like, wow, okay. So once I realized like everything is really just a test and the nothing's final, you know, like no matter what happens, my best days are ahead of me. That kind of helped me pull myself up by my bootstraps. And once I, once I went down and came back up from that point on, I've been pretty. Speaker 3: 24:38 I've been pretty bulletproof, you know what I mean? Like I wouldn't say I'm just completely, you know, I don't have bad days or weeks or whatever. I mean last week I lost 16 grand on a, on a just because I forgot what day of the week it was because July fourth came in the middle of, of the week and it kind of confused me. I lost 16 grand. We'll, you know, before this I probably would have freaked out, you know what I mean? But now it's like, okay cool, how do I want to replace that? That's awesome. But I'm like, it's so cool that it's all lifestyle all about perspective. No matter what we go through and everything is just a test. Like it was just a challenge of hey, I'm going to take you, here's 16 grand, gone, what are you going to do now? Let's find out, you know. So that's Kinda how I try to approach it. Miles and obviously, you know, sometimes I got to take my own advice. Sometimes I forget what I'm telling you right now. I have to remember, you know, so it just, it is really nice, but it's great. Speaker 4: 25:33 Awesome. Well thanks. That was kind of like, that was my question that I, I used to have my own podcast and that was the question I always ask because it's interesting to hear kind of what people had to go through to get to where they, at Russell's talking about it, it had a couple of different things that went well and crashed. I don't know if you know Dave, probably the same thing. Me, myself, the exact same thing. We all have those and like you said, you know, how are we going to pick ourselves up? How are we're going to have that outlook and when we come up with that outlook, we do have to remind ourselves, okay, all right. Yeah, I got to keep going or I gotta do this, so I appreciate you telling us that West. Speaker 3: 26:02 Absolutely. Absolutely. That's as we get close to wrapping things up here, any parting words to our listeners here on funnel hacker radio? Hey Man, I think we've said it all today so far and I'll, I mean the kind of summed it up, I mean there are no more rules. Um, if I have a money problem, I don't really have a money problem. All I have as a sales and marketing problem and um, you know, the biggest thing I would say is just a. are we going to edit this? Speaker 4: 26:33 Probably not. I Speaker 3: 26:38 think I literally think I've said it all. I think I've said it all. People want to reach to get a hold of the West [inaudible] Dot Com and entrepreneur.club. Yes, yes sir. You bet you're the place. That's it. That's where you can find me through west. You're so awesome. I love just your attitude. Again, a good old boy from Texas. That's why you used that oil. That's exactly right. Analogy. I knew I grew up. I grew up about a mile or about, uh, about an hour from Midland, Texas. You know, midland had more millionaires per capita. And so this is my oil. Well, you know, I didn't, I wasn't born into a family that had oil, but this is my oil. I can pause. It's no different. The bank account doesn't care. Yeah, it was great talking with you guys as always west. Thanks so much. Bye. We'll talk to you guys are providing. Speaker 5: 27:28 Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're, I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as the people would like me to interview. I'm more than happy to reach out and have that conversation with you so I can go to itunes rate and review this, share this podcast with others, and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.