With the increasing rate at which new data tools and platforms are being created, the modern data stack risks becoming just another buzzword data leaders use when talking about how they solve problems. Alongside the arrival of new data tools is the need for leaders to see beyond just the modern data stack and think deeply about how their data work can align with business outcomes, otherwise, they risk falling behind trying to create value from innovative, but irrelevant technology. In this episode, Yali Sassoon joins the show to explore what the modern data stack really means, how to rethink the modern data stack in terms of value creation, data collection versus data creation, and the right way businesses should approach data ingestion, and much more. Yali is the Co-Founder and Chief Strategy Officer at Snowplow Analytics, a behavioral data platform that empowers data teams to solve complex data challenges. Yali is an expert in data with a background in both strategy and operations consulting teaching companies how to use data properly to evolve their operations and improve their results.