Patrick Coddou (co-founder of Supply.co) shares the inspiring journey, packed full of wisdom and insights on building a successful DTC brand.  From literally nothing, to now a very successful, well known and respected DTC brand, Patrick tells us some of the mistakes he made, some things he got right, and what he's working on right now to take the company even further. It's a conversation that won't just inspire you, it will give you actionable takeaways that you'll want to apply at your business today.  Some of the topics we discuss are: Why work ethic is so important and how Pat can't stand ads for getting rich quick in ecommerce.  What Patrick did to get customers and grow in Supply's early days, and what he's doing now to take it to the next level.  "Jobs To Be Done" framework. What is it and why is it so important brands understand it and market accordingly.  Shark Tank! Patrick at not one, but TWO offers on Shark Tank.