In this episode, Jodi breaks down the complexities of book marketing for business owners writing books, emphasizing that while writing may seem challenging, the true test lies in the sustained, strategic efforts required for long-term visibility and success. Jodi discusses how to prioritize marketing activities, avoid burnout, and play the “long game” by focusing on efforts that align with your business goals rather than short-term and/or vanity metrics. Listeners will gain valuable insights into developing a personalized and effective book marketing strategy that evolves over time.

 

Time Stamps: 00:00 Prioritize sustained effort for successful book marketing.

00:01 Why marketing, not writing, is the hard part

00:46 Prioritizing marketing activities for long-term success

03:25 Strategies for different book life stages

05:24 Practical tips and avoiding burnout

05:55 Writing isn't the hard part; strategic marketing is.

07:13 Plan strategically for successful long-term book marketing.

 

Keywords: book marketing, book sales, business book, book publishing, book publishing strategy, writing a book, marketing a book, book launch, pre-launch activities, launch week, post-launch strategies, book marketing strategies, sustained marketing, long-term visibility, vanity metrics, converting sales, social media marketing, brand development, visibility, business owners, CEOs, entrepreneurs, marketing channels, time management, budget management, book signings, bookstore events, speaking opportunities, leads, client acquisition, cash injection, marketing plan

Resources Mentioned:

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

[here]

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1JfSfb1uOH5G0KIiyBjK5-9we6a6AuSX6tMSZ-XB-bMA/edit?usp=sharing