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If you are a customer, and let's face it we all are sometimes, then how do you feel when the PR is great but the actual experience is terrible? In this episode, I walk through a recent experience with a U.K high street brand and explain which of the 6 customer journey touchpoints they got right, and which they didn't so that you can think about how you take your customers through their experience with you.
Talkwalker article here:
Customer Thermometer here
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