This episode was created from Chris's appearance a couple months ago on the Techie Talkie podcast. He answered questions as they related to: How attribution today is broken and how to fix it, the split between capturing demand and creating demand, and why podcasting is an underrated channel for creating demand.

Chris is presenting a keynote about LinkedIn organic at Demand Gen Live on 6/15, 12pm EDT. Register here to sign up for one or all of the Demand Gen Live Keynote Series.