Einat Sitbon has always been intrigued by nature, and all of its parts. She studied biology in school, all the way through getting her PhD in Computational Biology. This field also introduced her to computation in general, and programming. Outside of tech, she is married with 2 kids, and loves to hike. Her and her family share a love of fiction and fantasy books, and made mention her love of NK Jemision and JRR Tolkien.Einat's and her sister are very close, and at one point, her sister mentioned that her son was ADHD. They found it difficult to understand how there wasn't a tool to help measure the concentration of a person with this diagnosis. They both started digging into how to solve this problem.This is the creation story of iFocus Health.SponsorsCipherstashTreblleCAST AI FireflyTursoMemberstackLinksWebsite: https://ifocustest.com/LinkedIn: https://www.linkedin.com/in/%F0%9F%87%BA%F0%9F%87%A6-einat-sitbon-b70a7b/Our Sponsors:* Check out Incogni: https://incogni.com/codestory* Check out NordProtect: https://nordprotect.com/codestorySupport this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy