Using deep links, understanding your audience's behavior, and tracking links with Scott Allan from URLgenius.
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Welcome to episode 505 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Scott Allan from URLgenius .
Maximizing Affiliate Revenue with Deep LinkingEver wondered how to squeeze every last drop of revenue from your affiliate links? In this week’s episode, Scott Allan from URLgenius reveals how deep linking can boost affiliate sales by preventing commission losses, especially on mobile and social platforms like TikTok. It’s a game-changer for driving conversions and preventing missed opportunities.
Scott also discusses the importance of understanding your audience’s app behavior to tailor your affiliate strategy, plus the power of testing and tracking links to optimize revenue. Tools like URLgenius make it easy to track, test, and tweak your links for better results — small adjustments can lead to big boosts in income! Don’t miss this episode packed with actionable tips!
Three episode takeaways:- Deep Linking is a Game Changer for Affiliate Sales: Using deep links in your content (especially on mobile and social media) can boost conversions and prevent lost affiliate commissions. This is key for ensuring you’re not missing out on sales, especially when users are on apps like TikTok or mobile shopping platforms.
- Understanding Your Audience & Their App Behavior is Crucial: Knowing how your audience shops — whether they’re on mobile or desktop, and what apps they use — can help you tailor your affiliate strategy. Influencers and creators, especially, need to be aware of app usage to maximize sales and engagement.
- Testing and Tracking Links to Optimize Revenue: Regularly testing different link strategies and using tools like URLgenius to track and optimize your affiliate links can help you understand what works and adjust for better results. Small tweaks can lead to bigger revenue boosts!
Resources:
- Submit your questions for Bjork for an upcoming podcast episode here!
- URLgenius
- Amazon Associates Program
- Walmart
- Target
- Linktree
- TikTok Shop
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