We started off Season 02 of the podcast with a chat with the Chief Consumer Officer of L'Oréal China. And now that we've reached Episode 22 of the season, it's time to revisit the Chinese consumer from a different angle. Our guest today is Casey Hall, who has spent the last 14 years in China as a journalist, both as the Managing Editor of a city lifestyle magazine network, and most recently as the Asia Correspondent at The Business of Fashion.

Focusing on business and lifestyle topics has allowed Casey to build a career covering China news in a way that is nuanced, and based on issues affecting society and culture. And through the lens of the fashion industry, we can learn a lot about the way Chinese people - be they from different generations, or from different regions - develop their tastes, and live their lives.

The episode also includes a catch-up interview with Vy Vu from Season 01 Episode 08. (https://mosaicofchina.com/season-01-episode-08-vy-vu).

Chapters
00:00 - Trailer & Intro
01:12 - Part 1
19:31 - Part 2
29:32 - Outro
32:55 - Catch-Up Interview

Subscribe to the PREMIUM version, see the visuals, and/or follow the full transcript for this episode at https://mosaicofchina.com/season-02-episode-22-casey-hall.

Join the community on Instagram (https://instagram.com/oscology), LinkedIn (https://www.linkedin.com/company/mosaicofchina), Facebook (https://facebook.com/mosaicofchina) or WeChat (https://mosaicofchina.com/wechat).