260. What Seth Godin Thinks You Should Know About Storytelling + My Origin Story
Timestamps
00:00 Introduction: The Power of Stories
00:12 Understanding Money as a Story
00:35 The Influence of Metrics and Proxies
01:04 Choosing Your Customers and Future
02:14 Welcoming Seth Godin
02:39 The Importance of Stories in Strategy
04:51 Personal Story: A Journey of Resilience
09:06 Building a Community and Creating Value
22:29 The Role of Tension in Selling
28:14 Goal Setting and Developing a Practice
31:22 Conclusion: Choosing Your Customers
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Activity